The vision is to realize a TB-free India where no deaths, disease, or poverty are caused by tuberculosis.

The ACSM TB strategy aims for a rapid decline in TB burden, targeting an 80% reduction in incidence and a 90% reduction in deaths by 2025, which is five years ahead of the global targets. Additionally, the End TB Targets aim for a 95% reduction in TB deaths and a 90% reduction in TB incidence by 2035 compared with 2015, along with eliminating catastrophic costs for TB-affected families by 2035.

Social mobilisation is key in securing broad consensus and commitment within civil society to combat stigma and eliminate TB as a public health threat.

Communication efforts are centered on enhancing the general public's knowledge about tuberculosis, including its symptoms, curability, and the available TB control services like diagnosis and treatment, as well as fostering effective communication between patients and program providers.

Advocacy involves coordinated efforts to elevate TB on the political and development agenda, thereby generating political will and mobilizing additional financial and resource support.

Target audiences include individuals with TB or presumed TB, those with known latent TB infection, their families and friends, community members, healthcare providers, enablers/facilitators, and influencers like community leaders, faith leaders, socio-cultural leaders, civil society organizations, TB champions, and media professionals.

A diverse array of tools are employed, including educational posters, flipbooks, games, songs, dialogue cards, and videos. Social media is leveraged using platform-specific features to create engaging TB-related content. Additionally, comprehensive FAQs, scripts for radio and TV, prototype designs for public displays, and real-time tracking tools like dashboards are used to spread awareness and information.